Youtube is the largest video sharing site to date, with the most traffic and the highest amount of users on it making Youtube the definitive place for getting your videos published and marketed on. I have put together a guide on Youtube marketing for videos and I think you all will get a lot out of this.

Youtube is the second highest trafficked site globally according to alexa. Quantcast estimates 60 million unique viewers per month with a community base of predominately gen y viewers. Emarketer surveys recently did a research document on video viewer ship according to age and what they found is that the gen y generation views about 5-6 hours per day. The household incomes of these viewers are all pretty even from 0-100k +.

Youtube is optimized for 18 different languages and has a large presence in the asian market place. Youtube is the 4th most trafficked site in the united states so the power behind reaching your audience within America will be found on Youtube. To learn about more of the history of Youtube the wikipedia page does have some valuable info even though I hate giving wikipedia pages out it is useful.

Looking at the Youtube Algorithm:

Making it to the home page on Youtube is going to give your video the most amount of exposure. However, you don’t need to hit the home page to get your million views, it would sure help.

To do this you are looking at roughly a 15 day window of marketing efforts put into Youtube. This can be stretched out however depending on how you are trying to make it to the home page ( top favorites, top views, top comments etc.).

Keeping it Fresh

There is a freshness factor to your videos and it is much more difficult to get videos honors and movement within the search algorithm if the video is old. You would be better off removing that video and re-submitting it if you are looking to produce honors in a given field and to have a chance at hitting the home page with greater ease.

Keeping it Real

Factors to take into consideration when submitting a video is going to be your profile authority. How many friends does this profile have, how many subscribers and how many channel views. The reason this is important is to get more initial exposure and more views using a power profile will help you out greatly. Submitting a video on a orphan account with no friends or subscribers may raise some suspicion over at the Youtube headquarters. Make your profiles look natural and build them out.

Power of Views, Ratings, Favorites and Comments

Youtube has honors for each type of action that can be taken on a video. Honors for comments, favorites, ratings and views. As a marketer if you focus on anyone of these and get a substantial number of votes, favorites, ratings or views in a day you will see honors pretty quickly.

Remember the category you submit to and the type of channel you created has a lot to do with your success with getting honors. Gurus tend to get honors pretty easily within their channel area.

Tips for marketing on Youtube:

There are going to be a lot of tools Youtube has created for marketing your video. I will share them with you along with some other techniques we use.

1. On videos there is a share option. You can share by email address or with friends you have attached to your account. Remember the more friends you have the more people you can send to. Also you can leverage social media sites when you try to share as well.

2. Bulletin Boards: By posting a message this video will be displayed to all of your friends on your profile.

3. Invite to subscribe: This feature is available in your account once you request a friend invite. See the post I did here.

4. Add friends: Adding friends is a powerful way to gain exposure on Youtube. See my latest post here.

5. Make sure your video appeals to the community

6. Sharing videos with email: We like to go viral with our marketing campaigns for videos. Send videos out to your friends and family with a link to the video and an encouragement to share it.

7. Use StumbleUpon.com: Submit the video to video.stumbleupon.com and then import your email addresses and send to your friends on stumble upon.

8. Social Media it: You can leverage digg and other social sites like facebook and myspace to drive traffic to videos.

With the tools and tips I have listed out you will absolutely see success with your video marketing campaigns.

Good luck and I will see you all next time for the next in our series on video marketing – global countdown!

via Guide to Video Marketing on YouTube | Search Engine Journal.

kamerawork’s Channel – YouTube.

Here are 20+ ideas for video topics:

Your company’s elevator pitch

The history or a timeline of your company

Your company’s one word

Your aspirations

Meet and greet with the senior management teams

Overview of your product suite

Screencasts of your products

Explanation of features/benefits of your products

Tips and tricks for using your software

Map out the competitive landscape within your business

Interviews with your customers

Interviews with your partners

Film your customers using your product

Video case studies showcasing your customers’ success stories

Video testimonials

Rewrite a popular song’s lyrics to match your business and belt it out

Act out a funny skit

Tours of your office space

How to’s relevant to your industry or product

Educational videos on relevant topics

Film your user groups or networking events

Turn successful written content (blogs, whitepapers, ebooks) into video

via 20+ Ideas for Video Content Creation | OpenView Blog.

Kamerawork.

Take advantage of video marketing opportunities by creating videos that are easy to view and share. Ask us about in store video display, and biz profile videos.

via Services | Kamerawork.

Video Marketing Tips

Published on: 2007-07-23 How to reach prospective customers with video marketing Video communication is an efficient means of reaching prospective customers, of promoting the presentation of your products or services. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on the visitor. It combines the advantages of “classic” TV advertising with the Internet’s most important characteristic, interactivity. The ad becomes thus more attractive to the Web surfer, who becomes more receptive to what you have to offer. Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it’s less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too. A Definition If we were to define the online video marketing concept, it would be as a marketing strategy used by companies in order to promote products and services, by making use of short, catchy, informative videos, with the purpose of inducing awareness to the prospective customers about the promoted products/services and enticing them into purchasing the above-mentioned products/services. Characteristics of Online Video Marketing It is common knowledge that nowadays people enjoy more to watch a screen (be it a TV’s or a PC’s) than reading. Information is delivered at a higher rate via images than through text. The main advantage that Internet marketing videos have over the traditional, text format approach is that videos can get to the point much faster and waste less of the precious time of prospective customers. Instead of having the Web users go over some pages of text, trying to figure out the message that you’re actually trying to convey, you can deliver the same message in a small percentage of that time in a more attractive and inciting manner. When to Use Video Marketing videos can be used when a company decides to promote, a bit more aggressively (in the good way), one or more of its products/services. They can help reach the prospects better, on a well-trodden path, that of visual advertising, laid before them by television. Given that more and more people nowadays turn to Internet in search of information, served hot and fast, Internet marketing videos come naturally to supplement the Web user’s need for new, for useful, for sensational.  If you decide to use video in your marketing campaigns, it’s a very good option. It is catchier than other types of advertising. It captures the Web user’s attention easier and transports your message to prospects much faster than simple text. A video ad can contain a demonstration of a product’s use and usability. Add to that a human face and a very pleasant voice (or even a well harmonized combination of a woman’s voice with a man’s), and you can have your prospects wrapper around your finger. By using these techniques, the prospective customer can relate more to your company and to what you’re promoting. A Few Tips It is important not just to take the video you made and put it in a video directory and just sit back and wait for it to bring you loads of prospects. The road to a nice result is similar to the regular Search Engine Optimization way. Bear in mind that videos are a gourmet dish for search engines, so it’s best that you take some time and prepare it accordingly. Use the right ingredients, so to speak. Today’s technology offers you many opportunities to track traffic and analyze results. Take your time and make an effort (which will be rewarded in the end) to measure the impact that your videos have had on the prospects and tomeasure their performance. Search for tools that can tell you how much of your video was played before the visitor closed it, how many prospects actually decided to pay your site a visit after watching your video add on a different website, how many of these visits converted into sales, and so on. Just because you have invested some time and effort in one or several videos, it doesn’t mean that you should leave out content. It’s still an important part of your business. Offer your visitors enough information on the site. Remember that marketing videos are meant to promote your business, to inspire Web surfers to visit your site and, luckily, convert into sales. Many experts advise to use the videos on the first page. It’s like handing out your business card. The first page recommends you, and we all know that first impression counts. Don’t tuck your marketing video away, on some page that a visitor might not even get to. Make it visible. Anyway, give your site visitors the opportunity to skip your video. Maybe they’re not in the mood for watching it, and the last thing you want is an annoyed visitor.

Welcome to the future of marketing - watch videos on multichannel marketing, social marketing, viral marketing, mobile marketing, marketing strategies, ideas, relationship marketing, direct mail, and email marketing, brand development, campaign slogans, market research, selling to consumers, consumer trends.  Huge number of marketing resources on this site, which has had 13 million unique users, plus YouTube marketing videos - over 4 million video views of Patrick Dixon’s keynotes, marketingpresentations and seminars. Read about the ultimate marketing slogan and the fundamental values that will underpin all effective marketing in future.

Video: Google Zeitgeist CEO Summit on future of marketing and why traditional advertising is dead in a world ruled by virtual communities. Patrick Dixon has given keynote presentations at a number of Google client events on social networks and multichannel marketing, as well at conferences for many of the world’s largest multinationals on marketing-related issues. Many marketing teams are being left behind – there is more to onlinemarketing than website redesign, Twitter and Facebook or bulletin boards.

Consumers are thinking and behaving in new ways, expect new things, interact differently – and are increasingly intolerant and impatient with any company that seems to be stuck in a slight time-warp.

That means a totally different approach to marketing strategy – more than just bolting on a new channel or two.  More than adjusting marketing mix.